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The "Negative" Campaign Strategy
The Negative Campaign is to marketing what the Negative Sell is to sales. This campaign strategy is one you've probably heard before when someone tells you that the sports car you're looking at is too fast, or the TV is too big, or the painting is too expensive. They tell you you can't have it and you want it more than ever.
It's basically reverse psychology applied to marketing. As humans, we tend to want what we can't have. This campaign strategy is designed around positioning the product as something that might be a little too beneficial.
The trick to successfully employing this strategy is that rather than telling the end user that they cannot possess this product or service, that this product or service might work too well, provide too much value, or that the price will not stay this low much longer.
Use caution, however. Your prospects might just agree and move on.
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