HOME :: MARKETING CAMPAIGN STRATEGY
The following is a running list of some of our proven campaign strategies. Dig deeper for more information and innovative execution recommendations by clicking "Learn More".
Check back often for the latest campaign strategies from JDM.
The "Off-Peak" Campaign Strategy
For underdog businesses trying to compete with behemoths, the tendency is to increase their marketing spending and message frequency to match that of their larger competitors. This is, at best, inefficient, and at worst, a total waste.
[ Learn More ]
The "Price Premium" Campaign Strategy
For homogeneous products or services, careful consideration should be paid to your pricing strategy. As a pricing strategy, the Price Premium will position your product or service as superior to your competition. Who doesn't want to be "premium" if you can?
[ Learn More ]
The "Teaser" Campaign Strategy
The "Teaser" can be a powerful way to draw attention to a new offering even before the product or service is ready for mass production or distribution.
[ Learn More ]
The "Knowledge" Campaign Strategy
The Knowledge or 'Thought-leadership' strategy is a powerful one in the B2B world. In this play, you position the company as one that not only knows the market space better than anyone else, but also knows you, the consumer, and how to satisfy your needs.
[ Learn More ]
The "Power Play" Campaign Strategy
The Power Play is the last-ditch, off-the-wall promotional marketing strategy that's sure to make your audience (and, ideally, the media) stand up and pay attention.
[ Learn More ]
The "PR Play" Campaign Strategy
The PR Play positions the business offering in the public eye. Using the press and other public relations mediums, it cuts through the clutter by not appearing to be "self-serving" like advertising often does. It also offers an alternative to the marketing adage: "Pay for advertising. Pray for Publicity."
[ Learn More ]
The "Slander" Campaign Strategy
Slander is usually a dangerous play for marketers and a profitable play for lawyers. If successful, it can pay off huge dividends, but tread softly—you wouldn't like it if it were exercised on you...
[ Learn More ]
The "Push/Pull" Campaign Strategy
The Push/Pull Play, basically pushes your channel partners to the right buyers and pulls the right buyers to the appropriate channel partners. Sounds easy, but it's one of the trickiest plays you can run.
[ Learn More ]
The "Channel Play" Campaign Strategy
The Channel Play is one where you employ channel partners to sell your product or service for you. Getting your foot in the door is the hard part. This is a business and a marketing strategy that can pay off real dividends if it's done right.
[ Learn More ]
The "Negative" Campaign Strategy
The Negative Play, or Negative Sell, is one you've probably heard before when someone tells you that the sports car your looking at is too fast, or the TV is too big, or the painting is too expensive. Tell them that they can't have it and they want it more than ever.
[ Learn More ]
|
