You've Got Questions.  We've Got Answers.

We understand researching a marketing firm can be a little daunting and you've got questions. Find some answers in the following FAQs. You can also search the entire JDM site (including our blog) with our site search.

 

If you've seen one marketing firm, you've seen them all.  What’s so different about JDM?

JDM is a no-nonsense, no-kickbacks, no-hassle organization dedicated to developing the most strategically successful and tactically innovative marketing for businesses based in the Dallas, Fort Worth area.


Our service offering is comprehensive.  Our industry experience is extensive.  Our business model is simple:


  • Keep our overhead to a minimum
  • Keep our business transparent and flexible. 
  • Offer a select group of clients, best-of-breed marketing services at a price that generates a positive ROIm.

It's as simple and brilliant as Post-It® notes.


[ more about how JDM is different ]

What do you all do?

You name it.  Except for TV, radio and iPhone Apps, we pretty much do it all.


You could break our marketing services down into 8 categories:


  • Advertising
  • Branding
  • Direct
  • Events
  • Mobile
  • Online
  • Outdoor
  • Public Relations

[ get the specifics on our marketing services ]

So you're a web design firm, right?

No.


Ask a web design firm what mix of marketing activities is best suited to your business needs and they'll undoubtedly recommend the only service they offer—website design.


At JDM, our recommendations are not hindered by over-specialization. We offer a full-range of integrated, results-oriented marketing services.


You could break our marketing services down into 8 categories:


  • Advertising
  • Branding
  • Direct
  • Events
  • Mobile
  • Online
  • Outdoor
  • Public Relations

A little more than just website design, no? [ get the specifics on our services ]

How do you price your services?

Project-Based Pricing Details:

Project based marketing services are based on a per-hour rate and estimated number of service hours. After we've determined the details of the project, we'll submit a flat, project price proposal for approval. Payment terms are 50/50 for the first project and net 15 for all following projects.



No-Contract Retainer-Based Pricing Details:

JDM hates complicated contracts as much as you do. Our retainer is based on an estimated number of marketing service hours needed per month and priced at 30% to 70% less per hour than on a project-basis.


Best of all, unused billable hours roll-over to the next month and if a given month requires additional hours, they can be borrowed from the following months.


JDM's no-contract, retainer-based marketing services are by far the most cost-effective for businesses looking to achieve their objectives and generate a long-term positive return on their marketing investment.



[ marketing service prices ]   [ request a proposal ]

How long has JDM been in business?

JDM began in early February of 2007.  Since them we've grown steadily with zero-debt status and wholly-owned by our Managing Director.


There's a little story and history behind our name.  It's a little boring though.  Just don't say we didn't warn you.


[ The Story of 'JDM' ]

What size businesses do you work with?

Primarily, JDM works with small and medium-sized businesses with revenue in the range of $1 million to $50 million annually.

Are you primarily a B2B marketing firm?

Uh, yes—well sort of.


Our full-service suite and targeted approach tend to lend themselves to B2B marketing best.  However, JDM does have a number of B2C clients.  Just can't quite pigeon-hole us, can you?

How many employees does JDM have?

The short answer is, three W2s, nine 1099 production resources and six support staff (IT, accountants, lawyers, etc.), but it's a little more complicated than that.


As a service business, JDM's biggest cost is payroll.  To keep our overhead low (and therefore our pricing), we only employ 3 full-time resources.  When we need additional bandwidth or a specific skill set, we look to our 1099 ("as-needed") Associates and part-time Managers.  All of the Associates and Managers have worked with JDM for some time and have proven themselves time and time again.


This semi-virtual model allows JDM to adapt quickly to changing demand and fast approaching deadlines while minimizing our monthly overhead.  Lower overhead translates to lower costs to our clients.


[ learn more about how JDM is different ]

How much of the work do you do in-house versus outsource?

With the exception of large-scale printing, JDM prides itself on providing all our marketing services from in-house resources. We rarely need to go outside the competency of the staff of JDM.


By keepin' it in-house, we can deliver a higher-quality, lower-cost and more consistent product to our clients.

Who are your clients?

I wish we could list them all, but we can't. Suffice it to say, there are about 47 of them in a wide variety of industries and all based in the DFW area except for 2 overseas (which is kind of a long story).


Client industries include:



  • Energy
  • Oil & Gas Exploration
  • Legal
  • Healthcare
  • Commercial Construction
  • Outsourced Human Resources & Staffing
  • Information Technology (SaaS mostly)
  • Travel/Accommodations
  • Restaurants/Entertainment
  • Commercial Shipping
  • Telecomm

Apparel MarketingRestaurant MarketingEnergy Firm MarketingCommercial Construction MarketingLegal Services MarketingTelecommPublishingFacilities Maintenance


Looking for more specific examples?  Check out our case studies and client testimonials.

What are your normal business hours?

Guess, we don't really have "normal business hours."


JDM is by appointment only and we're pretty flexible.  Morning people tend to get in early and leave early while the night-owls get in a little later and stay very late.  Almost around the clock, there's someone in the JDM office.


If you've got a strange schedule to work with, don't worry.  We're pretty flexible.

What is the purpose of a blog and do I need one?

No—not necessarily.  The purpose of a web log (or blog) is twofold.  First, it allows your business to create a community of readers, who can comment, take your polls, etc.  Additionally, this community of readers will look to your business as the industry thought-leader.  Secondly, an online blog can function like a key word fish net.  Tons of constantly changing editorial with key words linked back to relevant pages on your site will improve the search engine visibility of your corporate site.


It requires a lot of work to develop a successful blog, but the rewards in thought-leadership, SEO and "good-will equity" outweigh the trouble.

How does micro-blogging fit into B2B marketing?

It's still unclear how micro-blogging providers like Twitter will someday monetize their service, and it's also unclear if Twitter itself will prove a fad.  Micro-blogging, however, is here to stay.


Who has time to read thousands of words on the latest industry best practices anymore?  Micro-blogging, with its 140 character limit, keeps the info short and sweet.


Look to micro-blogs in B2B marketing as a real-time conversation with your Brand.  What's troubling you?  What success have you had in the last few hours?  What meetings are you looking forward to?  What’s changed or going to change in the next few days?  These, short, up-to-the-minute updates can keep your prospects interested and let your current customers see behind the curtain a little.

I don't know what I don't know...

Totally understand.


Full-service marketing can be a little overwhelming at first. It's esspecially confusing when you're unsure about the terminology, budget, and goals of your marketing and sales teams.


JDM offers FREE marketing consulting for just this reason. This is not a sales call, this is free consulting. We like to think of it as 'good-will equity.'


All you have to do is "raise your hand." We'll follow-up with you and get the conversation started.

My business is B2B and sales are face-to-face. Do I need a website?

No—not necessarily.


A website doesn't have to drive sales directly—though it can.  Think of your corporate website as an online salesman who never sleeps.  Let the website re-iterate the value of your product or service; demonstrate it via a video presentation; brag on the class and accomplishments of the senior executives.  When you meet with the prospect again, you can get right down to rolling the pen.

What does "JDM" stand for, exactly?

"Justin Downey Marketing, LLC"


There's a story behind this less-than-inspired name.  It's a little boring though.  Just don't say we didn't warn you.


[ The Story of 'JDM' ]

Still not finding what you're looking for? Try our site search.


[ back to top ]   [ tweet this ]   [ share on facebook ]

Psychology of Marketing White Paper

Download "The Psychology of Marketing" White Paper


Understand the psychology of marketing to maximize your ROI. Download, "The Psychology of Marketing."

SEO Article

"Search Engine Visibility" SEO Best Practice Article


Get your company website to appear in search engine results by following these SEO best practices.

home :: locate :: faq :: © 2007-2010 Justin Downey Marketing, LLC :: terms :: privacy :: site map


Valid XHTML 1.0 Transitional