If you're looking for integrated, cost-effective marketing services for your DFW-based business, you've come to the right place.
JDM's suite of services are designed to not just revolutionize your marketing—they evolve it.
[ download JDM's brochure (PDF) ]
It all begins with combining proven strategies, innovative tactics and leveraging emerging technology.
Marketing Has Evolved
JDM characterizes our approach as Marketing Evolved™ because like evolution, we're not reinventing what's already working. We innovate what could work better or differently, test it, analyze the hard data, and then consider incorporating it.
JDM's Approach to Marketing (SPOC)
To successfully reach business goals, marketing and sales must work hand-in-hand. JDM's approach to marketing uses a sales and marketing pipeline process based on multivariate statistical models and hard data.
Wow, that's a mouthful. Let's break it down.
Suspects
Suspects are pre-qualified leads from the "Universe." Leads in this SPOC zone have, by all available data, qualified themselves as being affiliated with possible new customers.
It should be noted that Suspects don't have to be Decision Makers. They may be Influencers, future referral partners, whatever. The point is, don't market to everyone. Market to everyone who may help achieve your marketing goals.
Prospects
In Suspect-level marketing activities, you're trying to get your list of Suspects to raise their hand. Once they take a favorable action, allowing you to qualify them as Decision-Makers, Influencers, etc., then they transition into the Prospect zone of SPOC.
Prospects are potentially valuable sales leads, but not yet ready for the hand-off to sales team members. They need to be warmed up, educated, and make one more leap before they're ready for sales to "roll the pen."
Opportunities
In this stage, marketing has qualified, warmed, and educated sales leads and handed them off to sales team members. However, marketing can't stop there. The message may change in this zone to more of a sales-focus, but these leads will require sales-support marketing activities to cross the finish line.
Customers
Once your sales leads have passed into the Customer zone, it's important that marketing not forget about them altogether. Marketing can still provide tremendous value as an up-seller, a cross-seller, and in customer retention. Remember, it's not enough for marketing to send a "thanks for your business" card when keeping customers is usually more profitable than losing them and finding new ones.
Conversion Ratios
As mentioned before, JDM's SPOC approach uses statistical models and hard, observed data to determine how leads will progress from the Suspect zone to the Customer zone. We call this transition percentage, a "Conversion Ratio." Once calculated (or estimated for early campaigns), we can determine a sales and marketing budget that will generate a positive ROIm as well as the most efficient marketing mix.
Learn more about this approach to budgeting for positive ROIm in our "Backwards Marketing Budgeting" tip.
JDM's Service Suite
Ask a boutique what mix of marketing services best suit your needs and budget and they'll undoubtedly recommend the only service they offer. JDM's recommendations are not hindered by service over-specialization and consultation is always free.
How We're Different?
If you've worked with a number of other full-service marketing firms, you'll see the difference.
JDM is a no-nonsense, no-kickbacks, no-hassles organization dedicated to developing the most strategically successful and tactically innovative marketing for businesses based in the Dallas and Fort Worth Texas area.
How can we make such a claim?
JDM combines in-house execution expertise across our comprehensive service offering. Our metrics-based approach to marketing helps our innovative activities achieve their objectives with measurable success.
[ marketing service prices ] [ request a proposal ] [ download brochure ]
Working with JDM
Because of JDM's flexible and scalable business model, we can offer our clients project-based work as well as a retainer-based—whichever suits their needs and budget better.
Regardless of the engagement structure or size, JDM pledges transparency and easy access to senior management as well as production resources.
Contact JDM today. Chances are, you'll speak with the Owner right from the start.
Who Does JDM work with?
Currently, JDM works with over 40 clients in a wide variety of industries and business types.
We don't specialize by industry, business type or service. However, our localized, flexible business model and comprehensive marketing services tend to serve B2B clients in the Dallas/Fort Worth area best.
Think you're JDM's next perfect client? Contact JDM. If we're not confident JDM is the perfect marketing firm for you, we'll happily refer you to one that is. We won't leave you hanging.
What's JDM's Story?
A long time ago, JDM was "Justin Downey Marketing." Before that it was, Justin Downey Marketing, LLC and before that it was just Justin Downey. That's pretty much the story of JDM—well, most of it.
[ the story of JDM ]
Let's Get Down to Brass Tacks (Pricing)
JDM has a flexible and scalable business model. To best suit our client’s goals and budget, JDM can work on either a flat project-basis or a no-contract retainer-basis.
Who are these people?
Check out our team bios & lies to learn 5 things no one knows about us. Then, contact us so we can learn a little about you.
Reading's Hard. Listen to our Podcasts.
Our marketing best practice podcasts are available for free download. Bet you can't listen to just one.
Let's Get Down to Brass Tacks
Sometimes you just what to know, "What's this gonna cost?" Let's cut through the bull and talk about pricing.
