http://www.marketinghasevolved.com/Media_Center.shtml Get the latest dish from inside the shameless self-promoting world of marketing on JDM's Shameless News media center. Mon, 16 Aug 2010 19:02 GMT In the beginning of the advertising and marketing business agencies worked on the one-to-many marketing model. That is, one campaign billed many, many times. Today, this model is evolving, but into what? http://www.marketinghasevolved.com/NEWS-One-to-Many-Marketing-Model-Evolved.shtml http://www.marketinghasevolved.com/NEWS-One-to-Many-Marketing-Model-Evolved.shtml Mon, 16 Aug 2010 19:02 GMT So after a robust study, complex terminology and some graphs so complicated they make you glad you're not in school anymore, the academics have research that backs up what professional marketers have known for years. It's enough to beg the question, why we marketers are so desperate to have our 'gut instinct' validated by research? http://www.marketinghasevolved.com/NEWS-Gut-Instinct-Research-Validated.shtml http://www.marketinghasevolved.com/NEWS-Gut-Instinct-Research-Validated.shtml Fri, 06 Aug 2010 16:10 GMT Hard as it is to believe, the world wide web is on track to run out of Internet addresses in about a year, according to John Curran, President and CEO of the American Registry for Internet Numbers. According to experts, the Web is about to experience a data explosion, the likes of which have not been seen before. ReadWriteWeb is using this as an opportunity to argue for an upgrade to the new Internet protocol, IPv6. Is this just another Y2K? http://www.marketinghasevolved.com/NEWS-web-running-out.shtml http://www.marketinghasevolved.com/NEWS-web-running-out.shtml Thu, 22 Jul 2010 23:33 GMT JDM has discussed SEO before in our articles, white papers and best practice blog. Nonetheless, the question comes up in conference call after conference call: 'How is Bing different in terms of SEO?' To address this question, JDM has just published a new SEO best practice article, 'How to SEO for Bing.' http://www.marketinghasevolved.com/NEWS-SEO-for-Bing.shtml http://www.marketinghasevolved.com/NEWS-SEO-for-Bing.shtml Tue, 07 Jul 2010 18:55 GMT Recently CNN Money, got into it about Google TV. There have been rumors about Google integrating TV and the Web in much the same way Netflix revolutionized movie rentals, but details have been scarce. That is, until the recent announcement. At JDM, we see the value in targeted, trackable and relevant advertising principles (finally) being applied to the good old 'boob-tube.' However, we're skeptical Google's gonna be the one to pull it off. http://www.marketinghasevolved.com/NEWS-BP-Buys-Oil-Spill-Keywords.shtml http://www.marketinghasevolved.com/NEWS-BP-Buys-Oil-Spill-Keywords.shtml Fri, 18 Jun 2010 14:55 GMT Recently CNN Money, got into it about Google TV. There have been rumors about Google integrating TV and the Web in much the same way Netflix revolutionized movie rentals, but details have been scarce. That is, until the recent announcement. At JDM, we see the value in targeted, trackable and relevant advertising principles (finally) being applied to the good old 'boob-tube.' However, we're skeptical Google's gonna be the one to pull it off. http://www.marketinghasevolved.com/NEWS-Google-TV.shtml http://www.marketinghasevolved.com/NEWS-Google-TV.shtml Mon, 24 May 2010 21:55 GMT Showtime, which debuted its "Inside NASCAR" documentary series last month has named BRANDedTRAY one of its in-venue activation partners for this week’s Southern 500 at Darlington Raceway. http://www.marketinghasevolved.com/NEWS-BRANDedTRAY-Showtime-Activation-Partner.shtml http://www.marketinghasevolved.com/NEWS-BRANDedTRAY-Showtime-Activation-Partner.shtml Wed, 07 May 2010 23:02 GMT There's been a lot of chatter about mobile marketing but little movement. That is, until you consider that the majority of carriers are offering flat-rate data plans leveraging 3G and 4G bandwidth and everyone (and their mother) never leaves home without their sensor-rich, wireless web-ready, palm-top computers that happen to also make phone calls. The majority of the experts agree, 2010 will be the year the mobile web gets its wings. That's great for consumers, but what does it mean to marketers? It means rethinking what's possible. http://www.marketinghasevolved.com/NEWS-Mobile-Marketing-2010-Best Practices.shtml http://www.marketinghasevolved.com/NEWS-Mobile-Marketing-2010-Best Practices.shtml Wed, 05 May 2010 15:02 GMT It has been rumored around the net for months that Google is working on a cure for Link Spam and on March 3rd, Google's Matt Cutts posted a blog asking for users to report link spamming directly to Google. Why would mighty-Google resort to snitch-tactics likes these? JDM believes it's because Google has already developed a new anti-link spam algorithm and they're looking for a significant sample size to test it against. How might this affect you? http://www.marketinghasevolved.com/NEWS-Anti-Link-Spam-Algorithm.shtml http://www.marketinghasevolved.com/NEWS-Anti-Link-Spam-Algorithm.shtml Mon, 03 May 2010 15:47 GMT For mobile web surfing iPhone users who've been wondering whether their beloved devices will soon support Adobe's Flash technology for Web video and games, the answer is finally here, straight from Apple CEO, Steve Jobs: No! http://www.marketinghasevolved.com/NEWS-Steve-Jobs-Slams-Adobe-Flash.shtml http://www.marketinghasevolved.com/NEWS-Steve-Jobs-Slams-Adobe-Flash.shtml Thu, 29 Apr 2010 20:22 GMT On Monday, April 19th, Facebook announced several new changes to users' profiles intended to increase the number and type of connections members have on the site. Facebook will also ditch the Become a Fan option on Pages for the more light-weight, Like and will add Community Pages intended to provide Wiki-like information about various topics. http://www.marketinghasevolved.com/NEWS-Facebook-Launches-Community-Pages.shtml http://www.marketinghasevolved.com/NEWS-Facebook-Launches-Community-Pages.shtml Tue, 20 Apr 2010 18:01 GMT Google has announced its addition of web page loading speed as an influence to its search rankings algorithm. This announcement officially links performance with search engine optimization (SEO). The loading speed of a web page affects user psychology in a number of ways, and now it can effect its rankings as well. http://www.marketinghasevolved.com/NEWS-Website-Speed-Factored-Google-Rankings.shtml http://www.marketinghasevolved.com/NEWS-Website-Speed-Factored-Google-Rankings.shtml Tue, 13 Apr 2010 16:01 GMT In an "All Things Considered" NPR interview, Joseph Jaffe revealed that most people that work for advertising agencies, don't watch commercials either. "It shows that they don't believe in their product." Jaffe continues. Worst, according to a, yet, unnamed source at NBC DFW, "Never In my 20-year media career have I even heard of a marketing firm advertising themselves." So why don't marketing firms--market themselves? http://www.marketinghasevolved.com/NEWS-Why-Dont-Marketing-Firms-Market-Themselves.shtml http://www.marketinghasevolved.com/NEWS-Why-Dont-Marketing-Firms-Market-Themselves.shtml Wed, 07 Apr 2010 16:55 GMT In the changing business environment with cut-throat competition and loose differentiation running rampant, it's critical businesses reduce complexity, reduce costs and add additional value. JDM's solution? Productized marketing services. http://www.marketinghasevolved.com/NEWS-Productized-Marketing-Services.shtml http://www.marketinghasevolved.com/NEWS-Productized-Marketing-Services.shtml Wed, 31 Mar 2010 10:05 GMT In a short and, well, not so sweet statement today, Yahoo Inc confirmed that their head of North American revenue and market development, Joanne Bradford, is leaving the company to join a private online content start-up, Demand Media, becoming the latest executive to depart the Web giant's ranks. http://www.marketinghasevolved.com/NEWS-Yahoo-Executive-Loss-Tweet.shtml http://www.marketinghasevolved.com/NEWS-Yahoo-Executive-Loss-Tweet.shtml Tue, 16 Mar 2010 10:05 GMT During this month's NCAA March Madness, Kraft Foods' Wheat Thins brand has teamed up with sponsored in-venue food and beverage tray producers, BRANDedTRAY, to provide fans with more than exposure to out-of-home advertising, by offering fans a brand experience. http://www.marketinghasevolved.com/NEWS-BRANDedTRAY-Kraft-NCAA-March-Madness-Brand.shtml http://www.marketinghasevolved.com/NEWS-BRANDedTRAY-Kraft-NCAA-March-Madness-Brand.shtml Mon, 15 Mar 2010 19:50 GMT According to the Wall Street Journal, small businesses are aggressively borrowing in the debt markets once again--a sign of renewed confidence in the economy following recent fears that credit would not free up as long as Eurpean countries continue to struggle. http://www.marketinghasevolved.com/NEWS-Small-Business-Credit-Markets.shtml http://www.marketinghasevolved.com/NEWS-Small-Business-Credit-Markets.shtml Thu, 11 Mar 2010 19:06 GMT JDM is proud to announce the completion of a corporate website upgrade for client, Ephor Group. The new corporate website complements Ephor Group's mission to enable emerging enterprises to achieve their market potential thus creating exponential wealth for all stakeholders. Check out the new site at: http://www.EphorGroup.com. http://www.marketinghasevolved.com/NEWS-Ephor-Group-Upgrade.shtml http://www.marketinghasevolved.com/NEWS-Ephor-Group-Upgrade.shtml Mon, 01 Mar 2010 12:56 GMT