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Economic Recession Threats Spur Alternative Marketing Strategies
Dallas, Texas 04/03/2008 (TransWorldNews)"The evidence is now beyond a reasonable doubt," said Scott Anderson of Wells Fargo & Company for the Wall Street Journal.
According to a study conducted by the Wall Street Journal in early March, 70% of economist said that the economy is in a recession. What does that mean for your business?
"If you remember your macro economics classes, during a recession, extravagant luxuries are the first to be replaced with more efficient, lower-cost alternatives." Said Justin Downey, Managing Director of JDM, a full-service marketing firm based in Dallas/Fort Worth. "In other words, when things are going well, people buy steak. When economic confidence is down, people buy beans."
Traditional, broad-stroked advertising and marketing strategies such as television, radio and mass print are extravagant, inefficient luxuries that must be replaced with efficient lower-cost alternative marketing strategies.
According to JDM's latest article, "Taking Advantage of 2008 Marketing Trends", alternative marketing strategies such as online press releases, targeted pay-per-click, email, direct mail, and others are becoming the dominant alternatives to the much more expensive traditional strategies.
"There has to be a fundamental shift in businesses’ marketing mentality if they are going to keep their marketing costs down and remain competitive in a market with ever-narrowing profit margins." remarked Mr. Downey in a recent interview. "It's simply not enough to hit a demographic. We have to target our message as close to the individual as possible."
Follow this link to register for "Taking Advantage of 2008 Marketing Trends":
http://www.justindowneymarketing.com/CFR/jdm_Registration.php?refer=trends08
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Justin Downey,
Owner/Managing Director
P: 972.257.3612
E: contact@justindowneymarketing.com
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