Deep Discounts Signal Short-Term Retail Marketing Thinking
Amid concerns that this year’s black Friday would be weak, retailers got off to a better-than-expected start. Deep discounts encouraged consumers to spend an additional 7.2% more than they did last year. Momentum ebbed on Saturday however, raising concerns that shoppers were merely exploiting those massive sales discounts.
The question becomes, can retailers survive this economic downturn without resorting to deep discounts?
In an article written by Justin Downey of JDM, alternitive marketing strategies to deep price discounts are layed out.
"Sometimes marketers are under such pressure to offer discounts they fail to realize the unsustainability of those promotional plays." Says Mr. Downey. "Before you rush to the bottom, consider a few alternitives."
