HOME :: MEDIA CENTER :: INNOVATIVE ECOMMERCE WEBSITE TAKES IT TO THE NEXT LEVEL
Innovative Military Surplus eCommerce Website Takes Contextual Shopping to the Next Level.
Fort Worth, Texas 07/17/2008 (TransWorldNews)JDM, an innovative full service marketing firm, announced today the launch of their client, Omaha’s G.I. Surplus, new eCommerce website.
The site, which was creatively and technically completely re-done, focuses on providing customers a sense of context when shopping as well as ease of use.
"Context while shopping allows customers to not just see what is available, but also to understand the product’s use and value." Says Justin Downey, owner of JDM. "We wanted to provide Omaha’s shoppers the ability to find and understand the numerous products offered in a way that was innovative and fun."
Aside from the innovative creative design of the site, JDM also integrated real-time user data to provide shoppers with real-time selections of associated products purchased by other Omaha’s shoppers.
"My favorite feature of the new site," remarks Brad Williams, co-Founder of Omaha’s, "is the ‘Fun Find’. Our ‘Fun Find’ allows customers to navigate our products through a graphic interface which showcases them in context of one another."
The Fun Find feature combines the products into three main categories: campaign/survival, theatre/fashion and Collector’s items.
"It’s something you have to see to believe." Remarks Brad.
For more information about this project or other JDM portfolio projects, visit their marketing portfolio page.
About Omaha’s Military Surplus
Since 1963, those in Fort Worth and the rest of Texas have been unearthing treasures in our store. Today, Omaha’s Original G.I. Surplus carries a vast inventory of genuine issue Army, Navy and Military Surplus. Their products range from WWI, WWII, Korea, Vietnam, Desert Storm; Iraqi Freedom to Camo, Jungle Boots, Bayonets, Collectibles, Uniforms, Knives, and Fatigues.
See for yourself at: http://www.omahas.com
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Press Contact ::
Justin Downey,
Owner/Managing Director
P: 972.257.3612
E: contact@justindowneymarketing.com
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