About the E-Commerce Website Project
The old Omaha's commerce website was providing fewer and fewer sales, incorrect shipping and billing info and all-out crashing during peak traffic.
The project entailed the redesign of the website with an emphasis on dynamic changing content, easy navigation, robust and secure checkout as well as a push for "cross-selling".
The site is able to aggregate customer data and change layout, suggested products and display a dashboard analysis for senior management in almost real-time.
JDM also developed the "Fast-Find" feature. Never before attempted in this industry, this visual cross-seller also helps achieve the projects marketing objectives by displaying associated products together in context (albeit a little idealized).
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About Omaha's G. I. Surplus
Beginning in 1963, Omaha's has been selling G. I. Surplus treasures to avid collectors, stage and film productions, and the die-hard Texan outdoorsmen.
The Internet presents a great business opportunity for Omaha's to reach outside of Fort Worth, Texas and into the rest of the world.
Visit them online at: www.omahas.com. |
