About this Newsletter Project
Online Newsletters are everywhere and few are anything more than advertisements in newsletter format. So when the JDM team decided this was a marketing activity we wanted to go after, we first needed to find a great "hook" to separate if from all the others.
At the time, it was an office joke to blame the intern we didn't have. Printer breaks? "It wasn't me—it was the intern."
The idea of a newsletter produced by marketing experts but edited and distributed online by a fake intern with the ability to sift through the marketing group-think and group-speak was the "hook" we were looking for!
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About IpsumNEWS
The team at JDM worked very hard putting the newsletter together. Now they've turned over its control to the marketing intern. We're not sure why.
With the team's help, IpsumNEWS will provide the very latest marketing tips and tactics, industry news and more--clearly, succinctly and without all that marketing jargon.
IpsumNEWS is published monthly and sent to subscribers. Check it out online and don't forget to subscribe (it makes the intern look good): www.ipsumNEWS.com.
Why is it called "IpsumNEWS"? Read The (fake) Story of Ipsum. |
