About the Website & Video Project
Achilles Group has a successful outsourcing HR business and was ready to more aggressively identify ideal new customers and funnel them into the sales process. However, they lacked the tactical marketing expertise in-house and looked to outsource their marketing activities to JDM.
JDM developed more than just a visually stunning website, but produced a website designed to identify ideal buyers, provide incentives for them to complete an external data capture form (XDC) and funnel the qualified sales leads into their online sales force automation application (SFA).
Besides the development of numerous though-leader offers, JDM also produced 3 case study videos, 2 client testimonial videos, and a HR Shared Services introductory video.
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About Achilles Group
Achilles Group becomes the HR Director for small and mid-sized businesses with 25 to 2,000 employees. Through a Shared Services model, Achilles Group provides human capital expertise for about half the cost of hiring an internal HR director.
Typical clients include executives looking for an alternative to building an HR department and companies outgrowing their current HR capabilities.
Started in 2002, Achilles Group provides strategic HR services in support of business goals for more than 17,000 client employees in over 30 states domestically.
Learn more about Achilles Group and Outsourced Human Resources on their website: www.AchillesGroup.com. |
