About this Go-To-Market Campaign
Ruff Life and Chilly Dawgs engaged JDM to help take the product to market. The go-to-market strategy we developed entailed channel marketing to (initially) pet boutiques and pet product trade shows.
The campaign was on a tight budget so long-term, integrated marketing tactics were out. There was only one chance for success.
The campaign we developed included high-quality sales brochures (pictured above) which spoke to the process, the value, and the benefit of the product as well as including a trial offer, namely a free mini-fridge with their first order.
The trade show and the mini-fridges were a resounding success as they both pushed distributors to try the product as well as put the product right up front where the free power sockets are. Are we clever or what?
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About Chilly Dawgs from Ruff Life, LLC
Chilly Dawgs was created the day its founder, Teri Agular was reaching for some ice cream and accidentally dropped some ice on the floor. Her Boxer went absolutely crazy for it. Her passion and love for animals lead to the creation of Chilly Dawgs. In 2004, Ruff Life which manufactures and distributes Chilly Dawgs, was incorporated.
The mission of Ruff Life is to create and develop healthy, unique treats for your pets to enjoy. They pledge to manufacture and market only the highest quality products in the USA, that are educational, interactive and fun!
Ruff Life is always coming out with new products. So stay tuned to: www.chillydawgs.com. |
