About this Trade Show Marketing Campaign
After researching a few trade shows as non-exhibiting vendors, Blair Design and Construction was ready to exhibit themselves and drive qualified sales leads. Problem was, they had never exhibited at a trade show before and the first show was in just three and a half weeks!
Blair contacted JDM and we developed the "That's Not Good!" trade show campaign. We wanted to Brand Blair and their self-performing facilities maintenance services so that whenever a current or prospective customer got that problem call, we would own the phrase: "That's Not Good!".
The campaign was scheduled to run throughout the year, but we had only three weeks to produce all the marketing materials (business cards, folders, brochures), the trade show booth, promotional items, and sales integration tactics.
JDM was successful in producing a 10' x 10' booth with a show-specific 4th panel making each booth look like it was designed just for that specific show.
JDM also produced pre-show promotional activities including a post card campaign promoting our Branded do-it-yourself toolkits. Post show, qualified sales leads were followed up on with post cards and the toolkits were sent to contest winners.
Ultimately, JDM was successful in completing this campaign on time and on budget. Blair's 10x10 exhibit boasted foot traffic totaling 20% of the entire show attendees and won more than 50 qualified prospects worth approximately $50 million dollars in sales pipeline value.
Imagine what we could have done in 6 weeks.
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About Blair Design & Construction
BLAIR Design and Construction handles all their clients store maintenance needs with self-performing and licensed contractors. They specialize in tenant improvements, renovation, remodeling and fire and water damage restoration.
Serving all major marketing in Texas and, recently, areas in Oklahoma, Blair Design and Construction is one of the most trusted names in facilities maintenance and building services.
Their clients are large corporate entities in industries ranging from retail to restaurants.
Learn more about Blair Design & Construction on their (soon to be updated) website: www.BDCdal.com. |
