HOME :: ABOUT JDM :: MARKETING TEAM :: LAURIE WILLIAMSON
Copy writing may not be fine art — but there is an art to creating successful marketing materials. Laurie's Ad Professor, Jack Sprague, once defined advertising copy as "Slowing down pieces of paper on their way to the trash." While the medium now extends far beyond print or even television, his essential message still holds true. Clever, concise, and insightful copy writing can make the difference between a campaign that looks great (but gets tossed) and one that demands attention, compels the user to take action, and generates compelling results.
Learn 5 things people don't know about Laurie Williamson.
A freelance copywriter and graphic designer, Laurie holds a BFA in Communication Design and a Minor in English from the University of North Texas. Prior to joining the team at JDM, she worked as a designer at Squires & Company, Imaginaria Creative and started her own Dallas-based copy writing business, Rare Type.
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Laurie enjoys the variety that comes with working for a diverse range of business types, and has been involved with campaigns for such clients as Frito-Lay, C.E.C. Entertainment, Inc. (Chuck E. Cheese), First State Bancorporation, DFW Airport, XTO Energy, Crosstex Energy, Domtar, Brick House Restaurant & Tap, SMU Meadows School, New Mexico Cosmetic Lasering, Southwest Diagnostic Imaging Center, One Arts Plaza, Allegiance Telecom, and The Society for St. Vincent De Paul.
5 Things People Don't Know About Laurie Williamson
- Has a holiday tradition of making an elaborate gingerbread house, then letting her husband blow it up with fireworks on
New Year's Eve.
- She actually knows the difference between "i.e." and "e.g."
- She has a weakness for Cheetos.
- She thinks arm wrestling is underrated.
- She got the "Most Improved" and "Best Smile" awards in high school drill team (both of which really mean she can't dance).
Learn more about Laurie Williamson, review her work and take her "Clues you're working too hard" quiz at: www.RareType.net.
Website developed by our own Andy Boyd.
:: Back to Meet the Team
Think you've got what it takes to join the team? Check out our career page for a list of positions we are currently looking to fill.
Also, don't forget to review our Hiring Practices.
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