For the most part, business collateral like business cards, letterhead, brochures and the like only hold a sense of knowing neglect in the business owner’s mind, but the fact is, it's this collateral which is on the front lines of the business. It is often the first touch for prospects to experience the company.
Is the first experience with your company a pedestrian, templated business card or a sales packet that might as well be on the back of a bar napkin?
The careful development of professional-level business collateral is essential to elicit follow-ups and making critical sales.
Here are a few tips to avoid business card collateral that is forgotten as quickly as it is received:
Don’t use templates
Everyone uses templates. Stand out from the crowd with something different. Consider changing the orientation of the card, rounding the edges, adding a glossy front and back, print the card in full gradient color, use your imagination.
Don’t order enormous print runs
There is always a discount for quantity when you are ordering a large print run, but consider running a number of shorter print runs. Each of these shorter print runs could showcase the company’s values in different lights, offer time-sensitive quarterly promotions, or just stay up-to-date with changing addresses, phone numbers, etc. The quantity discount from the printer is negligible when you consider the freedom of more, smaller print runs. |
