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Marketing is a system of activities. Determining the right list of activities or the "Marketing Mix" is critical if marketing is to be effective. That’s why JDM offers executable marketing advice to prospective clients.
Even if you've just got a marketing idea you just want to run by some experts? JDM offers free one time marketing consulting to prospective clients. Consider it "good will equity."
We also invite our prospects and our clients to review our marketing best practice articles, blog and newsletter.
To begin, here's a few pieces of free advice while you're shopping for the perfect marketing firm:
Location, Location, Location
The three rules of real estate are also key in determining the right firm for your business. Outsourcing your marketing activities can pay off huge dividends in quality, integration and speed, but it’s a gamble if you don’t ever meet the team you’re counting on in person.
Consider also, the "home court advantage" of a local firm. If the bulk of your marketing is regional, a local firm can leverage its local experience and contacts to better achieve your marketing objectives.
Access to Management
It’s nice to work with the combined resources of a large firm when everything’s progressing smoothly. It's quite another when there are bureaucratic barriers to access the senior management when the wheels start falling off and you just need to get the job done.
Call the office. If a machine answers during business hours or if the people who are in charge are never available, go elsewhere. You may have saved yourself a world of pain in the future.
The "Right Price"
It's very important when outsourcing your marketing to find a firm that will work with you and your budget. Ask about their policies on "Change Orders", "Scope Creep", and engagement options. You’ll quickly find out if your businesses are in alignment or if they'll nickel and dime you to their last breath.
Contact JDM for a FREE marketing consultation. Let us help you find the right firm for your business and the right mix of marketing activities to achieve your goals.
What's so different about JDM, anyway?
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