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According to Google research, nearly a quarter (22%) of Internet users make the decision to search for something based on what they heard on the radio. This is due, in large part, to the credibility traditional marketing mediums like TV and Radio still allude to.
For a long time, radio and TV have been the play-pens of the players in a given market. Radio has evolved, however, thanks to Google Audio Ads. Click here to learn more or check out the embedded video by Google.
Basically, Google is auctioning off radio airtime and allowing Adword users (adwords is their name for Pay-Per-Click) to bid on it, just like your PPC ads.
Radio is far less expensive than TV to produce. That savings means many different variations of the ad can be produced.
These variations can be set to automatically coincide with outside factors (weather, time, etc.). This way you're always on message and relevant to the listener.
JDM Radio Production Services Include:
- Quality Script writing
- Audio Recording & Editing
- Production and Online Integration
- Voice over talent
- Media buys
The best part is yet to come.
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As will any new service, there exists a narrow opportunity for early adopters. Take advantage of Google Audio Ads sooner than later and you'll beat the 'everybodies' who inevitably drive up the market value for this service.
Contact JDM today to discuss how we can produce radio ads that are impactful, affordable and trackable.
Think this ends here? Check out Google Print Ads and Google TV Ads.
Learn about negotiating for radio airtime on our blog posting, "Bidding on Radio? Everything's Negotiable."
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