Essentially, you’re asking prospects to opt-in to having your marketing messages interrupt their day on an ongoing basis. When done well, you'll cultivate a truly interactive, value-exchanging conversation with your target buyers. This will quickly differentiate you from your competition, help you to retain current customers, and shorten the sales cycle.
The best way to roll out a syndicated channel and build interest and opt-ins is by using an "aggregator", like Skype, AOL IM, Twitter, MS Messenger, Yahoo! Massager or good-old Email.
Of course, that's just the technology. Almost anyone can set up a feed, what separates the men from the boys is building a community of subscribers. |
|
