Often, the hardest part of marketing is determining the right mix of marketing activities that will generate the results you're looking for at a price you can afford. It can be a daunting process.
JDM has spent the last few years carefully crafting our 14 marketing service packages. These balanced "recipes for success" have been proven in numerous B2B industries time and time again. JDM offers each of the 14 packages in 1 of 3 tiers. Each tier contains a steadily escalating scope of service while remaining at the same high-degree of quality.
Review the 14 packages on the left. Then, dig deeper into the package strategy and choose one of the three (3) tiers. When you're ready, give us a call 972.257.3612 or contact JDM online. We'll answer any questions you might have and walk you through execution.
Generate Warm, Educated Sales Leads
Position your brand as a trusted advisor. Generate warm, educated sales leads while dramatically shortening your sales cycle with our Thought-Leadership Campaign package.
Unlike our Recognition package, JDM's Thought-Leadership package combines market research and informational, inbound marketing. It also offers a self-generating incentive to take action.
The Thought-Leadership campaign strategy is to rent a targeted list and send an online survey. The survey asks industry and company-specific questions tailored to our product or service. The incentive to take the survey is an advanced copy of the report we generate. After the report is made public, we can use it over and over again as an incentive to complete one of our Customer Fit Review (or CFR) forms which generates and qualifies sales leads.
Thought-Leadership Package Includes:
- List Rental
- eSurvey Development/Distribution
- Data Analysis & Report Development
- Integrated Email and Post Card Sends
- Social Media Integration
- SEO/SEM Pay-Per-Click
- Press Releases
- iAnalytics™
Go Forth and Get Noticed!
Communicate your marketing message to your ideal buyers through this targeted, multi-media marketing package.
JDM's Recognition package includes the perfect blend of content marketing, online and off-line direct mail, social media, Pay-Per-Click advertising and online public relations.
Unlike our Thought-Leadership package (which blends industry research and content marketing), JDM's Recognition package offers clients a multi-media marketing mix that's greater than the sum of its parts.
Recognition Package Includes:
- List Rental
- Blog Development/Editorial
- Integrated Email and Print Post Card Send
- Social Media Integration
- SEO/SEM Pay-Per-Click
- Press Releases
- iAnalytics™
Reach Out and Touch Ideal Buyers
Build your list of prospective customers by reaching out to ideal buyers through JDM's targeted, trackable direct marketing campaign package.
Depending on the package tier, JDM's Direct Marketing package includes renting a targeted list, developing and distributing HTML/Plain-text emails along with direct mail post card mailers driving traffic online through an online Customer Fit Review (or CFR) form and/or to a tracked phone number.
Direct Marketing Package Includes:
- List Rental
- Direct Mail
- Landing Page/Hyper-Site Integration
- Call Tracking
- iAnalytics™
[ view tiers & pricing ] [ download package details ]
Get Sales Leads to Come to You
Get sales leads come to you by leveraging the power of online public relations marketing with JDM's mPR package.
Unlike almost any other type of marketing activity, PR comes across as informative–not salesy. This gives it a real advantage.
Distribute press releases, submit articles and drive people to your syndicated Media Center and besides possible media coverage, you'll be generating countless inbound traffic mediums to your website and to your marketing message.
mPR Package Includes:
- SEO Press Release
- AP Wire Press Release
- Article Submissions
- Media Center Development
- RSS/XML News Feed
- SEO
- iAnalytics™
Turn Your Website into a Profit Machine
Turn your website into a sales machine with our Simply eComm website package. Package tiers vary from custom designed and maintained eCommerce websites to simple-but-effective online shopping carts.
JDM's Simply eComm package includes everything you need to start building your brand and selling your products or services online including: Branding, website development, shopping card development, online marketing, sales and support. The question is, which package tier is right for you?
Simply eComm Package Includes:
- Website Design & Development
- Webmastering
- SEO/SEM Pay-Per-Click
- Photography Manipulation
- Copy Writing
- Flash Animation
- Site Search
- iAnalytics™
Turn Your Online Brochure into a Lead Machine
Turn your boilerplate website into a living, breathing, business-building, sales lead generating machine.
The site will be designed to lend credibility and demonstrate your product or service's value to customers. Forms integrated into the site can be in the form of "contact forms" and/or as campaign CFRs.
In the end, the site will convey your business' value, generate sales leads, and educate Suspects. This is a must-have, first-step marketing activity for any campaign with an online component.
Performance Website Package Includes:
- Website Design & Development
- Webmastering
- SEO/SEM Pay-Per-Click
- CRM or SFA Integration
- Copy Writing
- Flash Animation
- Site Search
- iAnalytics™
Turn Their Free Time into a Sales Opportunity
Research shows 68% of B2C and 58% of B2B marketers integrate their digital and traditional marketing activities using social media. Are you behind the times?
Social Media is a proven marketing activity for developing a community for customers and prospects to interact with the brand. It's also a great viral medium for communicating marketing messages through.
From blogging to micro-blogs (like Twitter) and social networking like Facebook and MySpace, JDM's Social Media Kit comes with everything you need to get started using social media to its full potential.
Social Media Kit Includes:
- Twitter Profile Development and Follower Incentives
- Facebook Profile/Page and Pay-Per-Click Ads
- LinkedIn Profiles and Integration
- Custom Blog Development
- Online Associations
- RSS/XML Feeds
- Social Bookmarking Integration
- iAnalytics™
Give Sales the Support Tools They Need
Even the best sales team can use a little support from marketing. After leads have been educated, warmed and handed off to sales, marketing still cannot rest.
Sales-support marketing is critical to give sales team members the tools they need to succeed. JDM's Sales Support In-A-Box package comes with all the professionally developed tools they'll need.
Sales Support In-A-Box Includes:
- Professionally Produced Business Cards
- Product or Service Specific Sales Slicks
- Promotional Leave-behind Items
- Sales Folders
No More Walls Between Sales, Marketing & Support
Customer Relationship Management (CRM) is software as a service for formalizing and automating how your sales leads and customers interact with your business. CRM technology can automate lead acquisition, categorization/qualification, order processing/tracking, trouble-ticketing, and much more.
Depending on the package tier, JDM can roll-out a simple lead acquisition and categorization system with no ongoing costs, all the way up to a full CRM solution. It all depends on your needs and budget.
Small Business CRM Package Includes:
- CRM Install/Roll-out
- Training
- Data Migration
- Form Integration
- User Management
- Custom Dashboards
Update/Rebrand and Demonstrate Your Value
Having a corporate identity crisis? Update or rebrand your business with JDM's corporate identity crisis package.
Corporate branding doesn't come exclusively from the marketing department. It resides in the hearts and minds of the 'boots on the ground.' This package includes the work necessary in researching the real brand and communicating it to the public using professionally produced collateral.
Corporate Identity Crisis Package Includes:
- Logo/Nameplate
- Business Card Design/Production
- Corporate Letterhead
- Tagline/Theme line
- Voice/Tone
- PowerPoint Template
- Brand Standards
Get Some Face Time with Buyers & Customers
If you want to stand face-to-face with your ideal buyers at the show, you'll also be standing shoulder-to-shoulder with your competition. Stand out and get noticed with JDM's Exhibition package.
Exhibition Package Includes:
- Exhibit Design and Production
- Pre-Show Marketing
- At-Show Promotions
- Post-Show Marketing
- List Management
- Landing Pages/Hyper-sites
- iAnalytics™
Automate On-Demand Customer Service with a Portal
Online portals can be secure, user managed, constantly changing touch-points between you and your current or prospective customers. The more automation and value of the portal, the better your customer service and shorter your sales cycle.
Touch-Point™ Portals Include:
- Permissions/Access Restriction
- User Management
- Content Management
- File Upload/Download
- Password Recovery
- RSS Feeds
- Email Notifications
[ view tiers & pricing ] [ download package details ]
Freedom From Analysis Paralysis
JDM's interpretive analytics (or iAnalytics™) frees subscribers from being overwhelmed or misinterpreting mountains of campaign data and provides a single, integrated dashboard for reviewing information from numerous marketing activities and data sources.
You don't even have to be a JDM client to subscribe to this unbiased, data-compiling service.
iAnalytics™ Package Includes:
- Track Multiple Activities
- myJDM Account Setup
- Metric Sources Compilation
- Calculation and Interpretation
Enhance Search Engine Visibility & Get Found Online
More and more, businesses are discovering that having a performance website is only half the equation. The other half is having that site correctly indexed by search engines and displayed at or close to the top for all the relevant key phrases.
JDM's Get Found™ ongoing search engine optimization (SEO) process will enhance your site's online visibility, page rank and get you found.
Get Found™ Package Includes:
- Keyword Research
- Online Competitive Analysis
- Organic Search Engine Optimization (SEO)
- Technical SEO
- Off-Page SEO (directory submissions, etc.)
- Alternative Content (i.e. mobile, RSS, XML, etc.)
- iAnalytics™
Not finding a package that quite works for you? Check out our other engagement structures, price estimates, and if you need a little advice, contact JDM. We'll walk you through it.
Public Relations White Paper Download
Unlike advertising, press releases don't come off as self-serving. Download our PR white paper today.
