Really Alternative Media (Podcast runtime 1:54)

Look for "really alternative media" to cut through the barrage of other marketing messages and position your business squarely in the sights of your ideal buyer.   You don’t even have to look that hard, but rather think laterally.

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Off-Peak Marketing Strategy (Podcast runtime 1:13)

For underdog businesses trying to compete with behemoths, the tendency is to increase their marketing spending and message frequency to match that of their larger competitors.  This is, at best, inefficient, and at worst, a total waste.

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What's the Point of Marketing? (Podcast runtime 1:36)

Mention marketing at a cocktail party and you’ll most likely be met with blank stares.  Tell someone you’re a doctor, a lawyer, an architect, or a plumber and people have a pretty good idea what it is that you do.  This is not the case with marketing.  The problem is, few people understand what marketing is and those that do understand often don’t see the point. So, what is the point of marketing?

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"Gotcha" Marketing (Podcast runtime 1:16)

Bob Sullivan recently published "Gotcha Capitalism". It’s all about the culture of how hidden fees designed to rip you off every time, have somehow become so common we barely notice or know how to avoid them anymore.

While Bob’s got it right in his book that we’ve become so used to rip offs like rental car insurance, airline fuel fees, bank fees, and the like, but he’s missed the marketing tactic at work.

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Marketing "Customer Service" (Podcast runtime 3:17)

"Customer Service" is one of those things that’s as over-used as it is rarely delivered upon. Great customer service is a must for any business to continue to grow without constantly turning-over its customer base, but what is customer service? More to the point, what is good customer service and how do you market it?

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Blogging and Beyond (Podcast runtime 2:25)

How to develop something that goes beyond a corporate blog with trendy 'widgets' speaking only to itself.

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The Unattainable Triangle (Podcast runtime 2:40)

The often over-looked golden rule of Brand positioning.

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Learning the Most from Your Worst (Podcast runtime 5:50)

Building a better business from what you learned at the worst.

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Don't Shout, Whisper (Podcast runtime 1:07)

The key to high-impact, relevant marketing that won't break the bank.

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No One Can Resist a Monkey (Podcast runtime 1:38)

How creativity more than your budget will win you business at the trade show.

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