Design Your Email for Delivery & Response :: Email Best Practices Article

Though there is no one-size-fits all approach to designing a great email, there are some general tips and best practices that you should always keep in mind when building a campaign. This is a very broad topic, covering everything from the From Label to images to HTML. So let's dive in.

Real Simple Syndication (RSS) Simplified :: Best Practice Article

RSS stands for Real Simple Syndication but too many of us find it anything but. In this best practice article, we'll simplify RSS, talk about the syntax, best practices, and successful promotion of your new feeds. This is a must-read article. As Justin puts it, "If you're not using RSS along with your Direct Marketing—you should be fired."

Don't Just 'Build It and They Will Come' :: Online Marketing & Promotion Article

Kevin Costner is told repeatedly in his 1989 movie, Field of Dreams, "Build it and they will come." If only Internet marketing was so easy. There's a lot of passion and anticipation in developing a new or redesigned web presence, but many stop short when it comes to promoting it. You must actively promote, build traffic channels, and keep it updated.

Search Engine Visibility :: SEO Article

Search engines have become the gatekeepers of our online lives, but how can your company website appear in the search results of the major search engines without spending a fortune. The key is to look at SEO more as search engine 'visibility'. This article simplifies SEO, demonstrates best practices and identifies SEO mistakes to avoid.

Taking Advantage of Marketing Trends :: Article

A recent study indicates that trends in marketing are changing radically in 2008-2010. Stay ahead of the curve by registering to download our trends article and learn how to take advantage of the latest marketing trends.

The Psychology of Marketing :: White Paper

A lot of people took at least one psychology class in college but few learned to apply what they learned to their business. Fact is, marketing is by definition psychology applied to business. Customers make purchase decisions based largely on the messages they receive. However, are we crafting that message carefully enough? Like the conductor in front of his orchestra, we aim to tune and pace our marketing message for maximum impact.

The Business-Building Website :: White Paper

Truth is, website development is pretty easy.

This white paper illustrates the easy way to build a high-impact, business-building website and the efficient, cost-effective ways to promote it to your ideal buyers.

Online Public Relations :: Article

The fact is, marketing PR is pretty easy.

Our marketing best practices article, the second in our "Easy Marketing" series, explains the easy way to successful online public relations.