Why don't marketing firms usually market themselves? Well, JDM is putting our reputation on the line. Not only are we marketing ourselves actively (unlike our competitors), we're publicly displaying the real-time results of the campaign beginning 04/07/10.
Dashboard :: KPIs
Here's a 60,000-foot view of the campaign's key performance indicators and their real-time values. Register to dig deeper.
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PR Activities Performance
Unlike the majority of the marketing mix, PR activities don't come across as self-serving—like advertising. Rather, a properly executed PR play communicates the marketing message from an informational standpoint. Learn more about JDM's marketing PR (mPR) service package.
Advertising Activities Performance
There are a lot of different forms of advertising options available these days—too many to list. JDM is running a combination of online PPC ads and newspaper ads.
Direct Marketing Performance
Direct Marketing is the workhorse of the marketing mix. It lacks the glamour or prestige of some other activities, but it's direct marketing's targeted, trackable and creative aspects that makes this workhorse the star of the show.
Mobile & Online Marketing Performance
Mobile and traditional websites are still the biggest bang for your marketing dollar. And, as the least expensive of all the other marketing activities executed during this campaign, they showed the highest ROIm.
Social Media Marketing
There's a lot of buzz around online social networking and media for businesses. JDM decided it was time to jump in—head first.
Public Relations White Paper Download
Unlike advertising, press releases don't come off as self-serving. Download our PR white paper today.
