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"Me Too" Marketing
Don't worry. Even the big guys make this marketing positioning mistake.

Positioning your business as simply an alternative to your competition with little or no differentiation is often referred to as "Me Too" marketing.

Lots of us make this mistake and if you feel like you’re the only one, look at Microsoft and Apple.  Even the mighty Microsoft is
"me too"-ing Apples computer personification campaign with their own "I'm a PC" ads.

See for yourself:

Read the full post on our Big Marketing Ideas blog.

Slightly-related reads on differentiation and positioning:

• Big Marketing Ideas Blog: “6 Unknown Rules of B2B Marketing”
• Big Marketing Ideas Blog: “Ruin a Rebranding in 5 Steps”
• MarketingHasEvolved.com: “The Unattainable Triangle”
• IpsumNEWS: “No One Can Resist a Monkey”

Check out some of our most successful and innovative campaign strategies. The sky's the limit if your thinking strategically.

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